Simply Not Milk

The brief was to create a milk alternative that was both delicious and environmentally friendly. This is how I came up with the idea ‘Simply Not Milk.’ Not too much fuss and going off the idea that less is more. Literally less packaging resulting in less waste. I stuck to a simple colour scheme and logo and and a catchy tone of voice. I wanted the milk to be fun and exciting and to make the customer want to choose it instead of the many of other alternative milks we have today.